A founder called asking whether to hire a fractional VP of Sales or bring someone in full-time. While most focus on salary and budget, the employment structure is secondary. The real question is: are you building a process or executing one?

These goals require different people, regardless of the contract type. Founders often debate "fractional vs. full-time" because those categories are easy to visualize, but picking the structure before the objective leads to mismatches often blamed on the hiring model itself.

Companies fail from asking the wrong questions, not from their choice of hiring structure. A founder who knows what their company needs to achieve in the next quarter hires well; those still figuring out what they are building cannot be saved by a hire. Helping founders identify the right questions is more valuable than providing perfect answers to the wrong ones.

Why This Matters

We help founders ask the right question first. Then we help them answer it.

Figure out what needs to move next. Forget what you think you should be raising. Forget who you think you should hire.

Schedule a conversation with Forward Share Ventures.