Expert Program 20 of 20 spots left

First Customers: Find, Win and Run Your Design Partners

You built the product. Now you need your first five companies to use it, pay for it and vouch for it.

This is a two-session working course for B2B founders with a product and few or no customers. In Session 1 you plan who to sell to, what to offer and what proof you need. Between sessions you send 10 real messages. In Session 2 you bring back what you heard and build a weekly system and a 30-day plan. You leave with a design partner program you are already running.

By Su Belagodu, Managing Partner · Fractional CPO, Intellectus Advisors.

Su Belagodu, Managing Partner and Fractional CPO at Intellectus Advisors

By

Su Belagodu

Managing Partner · Fractional CPO, Intellectus Advisors

Start date
1 weekDuration
3–5 hrsWeekly time
20 of 20Spots left

ICP

Who this program is for

B2B founders with a working product and zero to a few customers.

01 You’re doing founder-led sales without a system.
02 You’ve offered free access and it didn’t convert.
03 You don’t know what to ask a design partner for in return.
04 You want your first case study within 90 days.

Prerequisites

What you need before you start

A WORKING PRODUCT

A working product or live beta someone can use today.

READY TO SEND

You must be ready to send 10 outreach messages between sessions.

What you’ll achieve

Eight things you leave with

01 Your first ICP and your no list Who to sell to first, the trigger that makes them buy now, and who to turn down.
02 The problem and its price The pain in the buyer’s words and the one number you’ll prove.
03 Your design partner offer What they get, what they give, and how they pay.
04 Your proof kit The one-pager, demo and trust sheet you need before outreach.
05 Your design partner map Where your first partners come from across your network, referrals, LinkedIn and communities.
06 Your first-conversation script The questions that qualify a partner and how to ask for a commitment.
07 Your program plan Kickoff, onboarding, a weekly rhythm and the exit to a paid customer.
08 Your weekly system An outreach rhythm, your pipeline and four numbers to track, with AI doing the repetitive work.

Program goals

One goal, three tasks

Goal 1 Finalize and document the design partner program plan within 1 week. 3 tasks

Session structure

Two live group sessions

Session 1 Kick-off Session Group session · 120 min ·
Session 2 Wrap-up Session Group session · 120 min ·

Your facilitator

Learn directly from Su

Su Belagodu

Managing Partner · Fractional CPO, Intellectus Advisors

Su Belagodu is a fractional CPO and Managing Partner at Intellectus Advisors, where she advises seed to Series B B2B companies on AI strategy, product and go-to-market. She co-founded ContextQA and served as its CPO, and led product at Prendio.

She created the HITL Maturity Model™ and the HITL Health Index™, and writes for Forbes Tech Council.

Previously ContextQA Prendio

First Customers: Find, Win and Run Your Design Partners

$599 · 20 of 20 spots left · Starts .