Ben Klein Expert Program

What We Are Here To Solve For

Like most early stage ventures, startups face key go to market and growth challenges requiring economically expanding brand awareness, identifying repeatable lead generation strategies and channels, all while establishing scalable sales systems and processes to engage and retain niche specific prospects, leads, and sales.

To solve these challenges we will begin by hypothesizing your ideal target buyer personas, engaging them with niche specific tailored content using world class storytelling to speak directly to the exact pain points and challenges your products and services solve for them to establish your brand as the trusted authority in your space.

1 on 1 deep dive strategy session into each cohort member’s business to maximize program results.

Optimize product positioning to emphasize pain solution language specific to your user personas.

Create directive, purpose-driven marketing funnels, landing pages, content, & sales collateral.

Establish efficient & automated business development prospecting & messaging testing process.

Implement a multiple touchpoint content marketing strategy with paid advertising retargeting.

Expand prospecting to multiple channels & verticals to maximize community & content reach.

During this 12 week program you will be guided towards creating and activating a proven field tested go to market strategic gameplan and process for building a world class growth engine assisted by AI native agents to kickstart your product market fit with meaningful traction leading towards achieving maximum scalability.

12 Live Weekly Group Sessions

Sessions 1–4 – Gameplan, Roadmap & Positioning

Session 1: Establish Work Cadence & Strategic Game Plan — set your weekly work cadence, meeting rhythm, and accountability system for the next 12 weeks; audit your current go to market: where your leads, customers, and revenue come from today; finalize your strategic game plan with priorities, action items, owners, and deadlines
Session 2: Go To Market & Growth Roadmap Implementation — map your funnel: build an audience, capture leads, and convert qualified prospects; identify the gap between the content and assets you have and what each funnel stage needs; sequence your 12 week roadmap from positioning through launch, outreach, and paid retargeting
Session 3: Product Positioning With Pain & Solution Focus — pinpoint the core pain points your product solves and the outcomes it delivers; write a clear value proposition and messaging that leads with the pain, then the solution; address the top 5 objections to the sale so your messaging builds trust and authority
Session 4: User Persona Deep Dive Exercise Review — review your completed persona exercise: role, goals, challenges, and buying triggers; tailor your pain and solution messaging to the language each persona actually uses; translate each persona into targeting criteria: industry, company size, seniority, and title

Sessions 5–8 – Content, Data, Lists & Launch

Session 5: Multitouch Content Strategy & Storytelling — build a founder and customer storytelling framework around each persona’s pain; plan 3 to 5 top of funnel pieces, such as blogs or videos, that build awareness and trust; map touchpoints across social, email, and your website so prospects see one consistent story
Session 6: Data Driven Mindset & KPI Alignment — choose the KPIs that matter at each funnel stage, from traffic to leads to closed deals; set up analytics, tracking pixels, and conversion events before anything launches; build a simple weekly dashboard and review ritual so decisions are driven by data
Session 7: Build Laser Targeted Prospect Lists — turn your persona targeting criteria into LinkedIn and database searches; build and enrich lists of roughly 1,000 prospects per campaign with verified contact data; segment your lists by persona and pain point so every message can be tailored
Session 8: Launch Minimum Viable Marketing Product — launch a focused landing page with one clear call to action for your primary persona; offer a lead magnet, such as a white paper, webinar, or demo, that captures qualified leads; connect forms, your CRM, and an email nurture sequence so every lead gets followed up

Sessions 9–12 – Campaigns, Agents, Retargeting & Optimization

Session 9: Begin LinkedIn & Email Campaigns — optimize your LinkedIn profile as an online trade show booth before outreach begins; launch step by step message sequences from connection request to a clear call to action; start at roughly 35 LinkedIn and 100 email touches per day and personally follow up on every reply
Session 10: Deploy Social Media Content Agent — train an AI content agent on your voice, personas, and pain and solution messaging; turn your content plan into a consistent weekly posting schedule across your channels; add a quick review and approval step so quality stays high as output scales
Session 11: Multi Channel Paid Ad Retargeting — build retargeting audiences from site visitors, email lists, social connections, and content engagers; retarget warm prospects with a lead magnet across LinkedIn, Google, YouTube, X, Facebook, and Instagram; start with a lean, retargeting only budget and track cost per lead against your KPIs
Session 12: Initial Split Testing Review & Optimization — review results across outreach, landing pages, and ads against the KPIs set in Session 6; split test one variable at a time: headlines, creative, offers, and calls to action; keep the winners, cut what underperforms, and scale the profitable campaigns

Bonus Session – 1 on 1 90 Day Review

1 on 1 session · 90 min · After Week 12
A private review of your 90 day results against the game plan set in Session 1
Identify your strongest channels and what to fix, pause, or stop
Build your next 90 day plan, including new channels and lookalike audiences to scale

Format model

12 live weekly group sessions · 90 minutes each · Monthly 1 on 1 strategy sessions · Goal tracking & accountability · Lead expert advisor & co experts · 2 to 3 hours per week

Sessions 1–4 Gameplan, roadmap, positioning and persona deep dive Month 1

Sessions 5–8 Content strategy, KPI alignment, prospect lists, MVP launch Month 2

Sessions 9–12 Campaigns, content agent, paid retargeting, split testing Month 3

Bonus 1 on 1 90 day review and your next 90 day plan After Week 12

What your seat includes

Program

$2,497

2 of 5 spots left. Next cohort starts Thu, Sep 3, 2026.

Weekly time

2–3 hrs

12 live weekly group sessions of 90 minutes, plus work between sessions.

Structured 3 Month Journey

A proven, field tested go to market gameplan run over 12 weeks.

12 Live Weekly Group Sessions

90 minutes each, with priorities, action items, owners and deadlines.

Monthly 1 on 1 Strategy Sessions

A deep dive into your business to maximize program results.

Goal Tracking & Accountability

A weekly dashboard and review ritual so decisions are driven by data.

Lead Expert Advisor & Co Experts

Guidance from Ben and the wider expert operator bench.

Bonus 1 on 1 90 Day Review

A private review after Week 12, plus your next 90 day plan.

Learn directly from Ben

Ben Klein

5x Founder & Advisor to 40+ Startups · President of World Class Growth

Ben has spent 20+ years turning early-stage ideas into scalable, investor-ready businesses as a five-time founder and advisor to more than 40 startups. He runs growth on an 80/20 templated process: the same proven structure and sequence every time, optimized the last 20% for each niche, whether B2B or B2C.

He’s collected hundreds of founder, advisor and investor surveys, built repeatable LinkedIn, email and paid-retargeting engines, and acts as your point guard on a weekly cadence, pulling in fractional resources and the Forward agentic AI stack so you move faster than you ever could alone.

Foundations For World Class Growth