iOS killed your attribution. Meta CPMs ate your margin. Your CFO wants contribution margin per channel by Friday. In 12 weeks, you'll rebuild D2C growth around real unit economics, AI creative ops and a retention engine.
The Reality Check
You're a senior D2C leader: Founder, CEO, COO, VP Growth at a $5M–$100M D2C brand. You own contribution margin, blended CAC, retention and the creative pipeline.
You've lost the platforms (Meta + iOS + Google), and the agencies that used to run them are guessing too. You've watched AOV rise but contribution margin fall. You've launched a subscription tier and watched it confuse your top customers.
Your finance team can't tell you contribution margin by channel without a 2-week analysis. Your creative team ships 2 ads a week when competitors ship 200.
You need to rebuild the engine on real unit economics. Not on last-click vibes.
The Opportunity
The D2C operators who instrumented contribution margin per channel and rebuilt creative ops around AI are running profitable scale. The ones still chasing top-line revenue with attribution they don't trust are losing the company quietly.
Boards now ask D2C CEOs about contribution margin and LTV-to-CAC before GMV. And a small group of D2C operators has gone further — building portfolio careers as fractional CMOs and D2C advisors, on the back of the systems they shipped.
This program installs the system. You leave more valuable inside your role first.
The Solution
A 12-week peer advisory program for D2C operators at $5M–$100M brands. One goal per week, five tasks per goal, 12 live sessions, and 5 anchor outputs — plus one live AI creative or retention workflow running on your real Shopify/data.
You'll ship contribution margin by channel, blended CAC by cohort, LTV by segment — defensible in a CFO review and the doc that drives every paid bet.
Five anchor outputs: unit-economics dashboard, creative ops engine, retention playbook, channel-mix model, and an AI growth workflow.
Pressure-test creative, retention and channel bets in a curated, NDA-protected room of fellow D2C operators. Peer pairs, weekly check-ins, no agencies in the room.
Learn the sequence to make yourself indispensable where you are — and, when you're ready, to land fractional CMO/COO mandates.
The Five Anchor Outputs
Who This Is For
Founders, CEOs, COOs, VPs Growth at D2C/eComm brands $5M–$100M revenue. Subscription, consumables, fashion, beauty, food, home.
Tired of agencies that can't show contribution margin. Ready to install the unit-economics engine — and stop running growth on last-click.
You want to ship workflows that run weekly. Not buy another Shopify app.
Not for: Pre-revenue brands, marketplaces, B2B companies, or anyone looking for a generic 'how to start a Shopify store' course. This is an operator room for live brands.
Your Guide
Veteran D2C Operator · Growth Leader · Forward Achieve Partner
Your guide has scaled two D2C brands past $50M revenue, rebuilt creative ops with AI at one and instrumented unit economics from zero at both. Currently advises Series A–C D2C operators as a fractional CMO/COO. The curriculum draws on the Forward Achieve D2C library, the Beast Score diagnostic and a library of unlisted operator interviews.
What to Expect
Frequently Asked
It can replace creative ops and reporting at most agencies. Whether you keep them for media buying is your call — and we'll show you the math behind each option.
No. $5M is the floor. Above $100M you're better in a curated peer group. The room is curated for stage fit.
2–3 hours most weeks, ~5 in build weeks.
Most training teaches platform tactics. This ships a running engine — unit economics, creative ops, retention — instrumented on your real data.
Yes. Subscription unit economics get extra attention given the LTV–CAC sensitivity.
Ship Anchor 1 by Week 3 and decide — tell us and we'll refund. [CONFIRM refund terms.]
The Full Syllabus
Three stages. Twelve weeks. Click any stage to expand.
Run the D2C Beast Score. Diagnose margin, CAC, LTV, repeat rate. Draft 12-week target.
Session 1 · 90 min · Orientation.
Map channels against Substitute/Augment/Elevate. Top 3 to optimize, top 3 to sunset.
Session 2 · 60 min · Channel clinic.
One-page diagnostic. Send to CFO and head of media.
Session 3 · 90 min · Diagnostic clinic.
Claude Code + Notion. Load Shopify, GA, ad accounts, surveys. Query your KB.
Session 4 · 60 min · Build session.
Walkthrough of contribution-margin models that don't break at scale. Ship one prompt for cohort analysis.
Session 5 · 90 min · Unit-econ lab.
Margin by channel, CAC by cohort, LTV by segment. CFO-defensible.
Session 6 · 60 min · Dashboard clinic.
Brief → draft → variation → review pipeline. Brand-calibrated. Publish 5 in week.
Session 7 · 90 min · Creative engine shipped.
Pre-score 3 candidate retention plays. Run the Filter Test. Lock your anchor.
Session 8 · 60 min · Retention clinic.
Repeat plays, post-purchase journeys, channel-mix model. Roll out in Klaviyo/Postscript.
Session 9 · 90 min · Retention role-play.
Attribution audit + incrementality + MMM-lite walkthrough. Identify your top 3 margin levers.
Session 10 · 60 min · Margin audit.
Ship one workflow on real data — creative gen, repeat-buyer scorer, channel-mix optimizer.
Session 11 · 90 min · Workflow built live.
Present 5 anchors + live workflow. Sign 90-day plan.
Session 12 · 90 min · Demo Day.
Apply
This is the inaugural run of the program. Pricing, access, and the seat at the table all reflect that — and won't repeat in future cohorts.
Seven seats deserve a conversation, not a form — so there's one step:
Internal: Sales playbook — ICPs, Apollo search & 5-touch sequences ↗
If you're a D2C operator at a $5M–$100M brand ready to ship the system — let's talk.