The CEO wants quota up 40%. The CFO wants CAC down 30%. Your reps want to know if AI SDRs are coming for their job. In 12 weeks, you'll rebuild the sales motion around AI-native prospecting, qualification and forecasting.
The Reality Check
You're a senior revenue leader: CRO, VP of Sales, Head of Revenue. You own quota, pipeline, ramp, retention and the revenue org.
You've trialed Clay, Apollo, 11x, Common Room. You've watched your AE-to-SDR ratio shift twice in 18 months. You've watched a competitor cut headcount and grow pipeline at the same time.
But you can't afford to keep buying tools and not seeing the unit economics improve. And you can't be the CRO whose forecast misses the quarter the board priced AI productivity into the plan.
You need to redesign the motion. Not get redesigned around.
The Opportunity
Revenue leaders who rebuilt prospecting, qualification and forecasting around AI agents are running pipeline at 2–3× the per-rep rate, with materially better forecast accuracy. The ones still adding tools to a 2022 motion are spending more and selling the same.
Boards now ask CROs about AI-assist ratios, not just attainment. And a small group of revenue leaders has gone further — building portfolio careers as fractional CROs and revenue advisors, on the back of the AI sales engines they shipped.
This program makes you more valuable inside your current role first. Then it gives you optionality.
The Solution
A 12-week peer advisory program for sitting CROs, VPs of Sales, and Heads of Revenue. One goal per week, five tasks per goal, 12 live sessions, and 5 anchor outputs — plus one live AI sales workflow running on your real pipeline.
Using Claude Code, Clay, Common Room and a curated stack, you'll ship working AI sales workflows: prospect scorers, intent triagers, call summarizers, forecast assistants.
You won't leave with just slides. Every cohort member ships five anchor outputs + one live AI sales engine — the kind you can demo in a board call or to your CEO.
Pressure-test your motion in a curated, NDA-protected room of fellow revenue leaders. Peer pairs, weekly check-ins, no vendor pitches.
Learn the sequence to make yourself indispensable where you are — and, when you're ready, to land fractional CRO mandates.
The Five Anchor Outputs
Who This Is For
CROs, VPs of Sales, Heads of Revenue at Series B+ startups, scale-ups and mid-market enterprises.
Tired of buying tools that don't move the forecast. Ready to redesign the motion around AI — not graft AI onto the motion.
You don't code, and never will. You want a structured environment to put AI to work in the revenue org — not another LinkedIn sales-tech podcast.
Not for: AEs, SDRs, or anyone looking for a generic 'AI prospecting' course. This is a revenue-leadership room.
Your Guide
Veteran CRO · Revenue Leader · Forward Achieve Partner
Your guide has scaled revenue at two venture-backed companies through $50M+ ARR, redesigned three sales motions around AI, and currently runs a fractional CRO practice powered by AI workflows. The curriculum draws on the Forward Achieve revenue library, the Beast Score diagnostic and a library of unlisted CRO interviews.
What to Expect
Frequently Asked
It can replace cold-volume motion. Whether you retire the SDR role, redeploy it to qualification, or augment it is your call — we'll show you the math behind each path.
Both. Curated cohort mix ensures peers per archetype. The workflows generalize across motions.
2–3 hours most weeks, ~5 in build weeks. If your quarter doesn't have room, we'll tell you on the call.
No. We build on top of your real CRM, your real Clay/Common Room/Outreach stack — not a rip-and-replace.
Most training teaches reps. This trains revenue leaders to redesign the motion and ship the systems that drive the redesign.
Ship Anchor 1 by Week 3 and decide it's not delivering — tell us and we'll refund. [CONFIRM refund terms.]
The Full Syllabus
Three stages. Twelve weeks. Click any stage to expand.
Run the Revenue Beast Score. Diagnose your AI Pipeline Gap. Draft your 12-week target.
Session 1 · 90 min · Cohort orientation.
Map prospecting → qualification → close against Substitute/Augment/Elevate. Top 3 candidates.
Session 2 · 60 min · Motion clinic.
Score pipeline efficiency, conversion, ramp time, forecast accuracy. Ship a one-page diagnostic.
Session 3 · 90 min · Diagnostic clinic.
Install Claude Code + Notion. Load call recordings, win/loss interviews, playbooks. Query your own KB.
Session 4 · 60 min · Build session.
Move from AI Operator to AI Translator. Ship one production prompt for a real prospect-research task.
Session 5 · 90 min · Prompt lab.
Prospecting + qualification + handoff. Roll out to one pod. Tracked in CRM.
Session 6 · 60 min · Workflow clinic.
Coverage, velocity, conversion, forecast accuracy. Live and board-ready.
Session 7 · 90 min · Dashboard shipped.
Pre-score 3 candidate ICPs. Run the Filter Test. Lock your anchor.
Session 8 · 60 min · ICP clinic.
Sharpen ICP, value prop, playbook. Roll into rep enablement in week.
Session 9 · 90 min · Playbook role-play.
Sales org shapes and comp plans that work post-agent. Decide a 90-day org-design experiment.
Session 10 · 60 min · Org audit.
Ship one workflow on your real pipeline — prospect scorer, call summarizer or forecast assistant.
Session 11 · 90 min · Engine built live.
Present 5 anchors + live engine. Sign 90-day plan.
Session 12 · 90 min · Demo Day.
Apply
This is the inaugural run of the program. Pricing, access, and the seat at the table all reflect that — and won't repeat in future cohorts.
Seven seats deserve a conversation, not a form — so there's one step:
Internal: Sales playbook — ICPs, Apollo search & 5-touch sequences ↗
If you're a sitting CRO, VP Sales or Head of Revenue ready to redesign the motion around AI — let's talk.