Sales wants pipeline yesterday. The CEO wants efficient growth. Your team wants to know if the agency is still relevant. In 12 weeks, you'll rebuild marketing around AI-native content, demand and attribution.
The Reality Check
You're a senior marketing leader: CMO, VP of Marketing, Fractional CMO. You own the brand, demand, content, attribution and the marketing team.
You've trialed Jasper, Writer, HeyGen. You've added an AI line item to last year's plan. You've watched competitors publish 10× the content with half your headcount.
But the agency relationship still costs you. The content cadence still misses. The attribution model still breaks every quarter. And the board still asks 'where's the ROI on the AI line?'
You need to ship the growth engine. Not get growth-engineered around.
The Opportunity
Marketers who rebuilt the engine around AI are publishing 5–10× more content, running tighter feedback loops on positioning, and showing attribution boards actually trust. The ones still buying tools without rebuilding the workflow are quietly losing budget to RevOps.
CMO searches now screen for AI fluency at the content, demand and attribution layers. And a small group of marketing leaders has gone further — building portfolio careers as fractional CMOs and growth advisors, on the back of the AI marketing systems they shipped.
This program makes you more valuable inside your current role first. Then it gives you optionality.
The Solution
A 12-week peer advisory program for sitting CMOs, VPs of Marketing, and Fractional CMOs. One goal per week, five tasks per goal, 12 live sessions, and 5 anchor outputs — plus one live AI growth engine running on your real funnel.
Using Claude Code, content pipelines and a curated tool stack, you'll ship working AI marketing workflows: content engines, persona synthesizers, attribution rebuilders, ABM scorers.
You won't leave with just decks. Every cohort member ships five anchor outputs + one live AI growth engine — the kind you can demo in a board call or to your CEO.
Pressure-test your positioning in a curated, NDA-protected room of fellow marketing leaders. Peer pairs, weekly check-ins, no vendor pitches.
Learn the sequence to make yourself indispensable where you are — and, when you're ready, to land fractional CMO mandates.
The Five Anchor Outputs
Who This Is For
CMOs, VPs of Marketing, Heads of Growth, Fractional CMOs at Series B+ startups or mid-market enterprises.
Tired of being the function asked to prove AI ROI without being given the budget to build it. Ready to ship the engine.
You don't code, and never will. You want a structured environment to put AI agents to work in marketing — not another LinkedIn growth course.
Not for: Marketing coordinators, content writers, or anyone looking for a generic 'AI for marketers' webinar. This is a CMO room.
Your Guide
Veteran CMO · Growth Leader · Forward Achieve Partner
Your guide has led marketing at two venture-backed companies, run six rebrands, built attribution from scratch in three orgs, and currently runs a fractional CMO practice powered by AI growth engines. The curriculum draws on the Forward Achieve marketing library, the Beast Score diagnostic and a library of unlisted CMO interviews.
What to Expect
Frequently Asked
It can. The content engine alone has paid for the program for several pilot CMOs. Whether you keep the agency for craft or sunset it for cost is your call.
No. The stack is no-code or AI-assisted. Marketing leaders are exactly who this is designed for.
2–3 hours most weeks, ~5 in the three build weeks.
No. Content is one of five anchors. Demand stack, attribution, ICP and positioning all ship too.
Most courses teach you to prompt better. This one ships an end-to-end growth engine running on your real funnel.
Ship Anchor 1 by Week 3 and decide it's not delivering — tell us and we'll refund. [CONFIRM refund terms.]
The Full Syllabus
Three stages. Twelve weeks. Click any stage to expand.
Run the Marketing Beast Score. Diagnose your AI Growth Gap. Draft your 12-week target.
Session 1 · 90 min · Cohort orientation.
Map content, demand and attribution against Substitute/Augment/Elevate. Top 3 automation candidates.
Session 2 · 60 min · Stack clinic.
Score pipeline contribution, content velocity, brand strength, attribution. Ship a one-page diagnostic.
Session 3 · 90 min · Diagnostic clinic.
Install Claude Code + Notion. Load interviews, sales calls, content archive. Query your own KB.
Session 4 · 60 min · Build session.
Move from AI Operator to AI Translator. Ship one production prompt for a real content brief.
Session 5 · 90 min · Prompt lab.
Research → draft → review → publish pipeline, agents calibrated to your voice. Publish one piece in week.
Session 6 · 60 min · Engine clinic.
Sources, channels, conversion, attribution. Live and board-ready.
Session 7 · 90 min · Attribution shipped.
Pre-score 3 candidate positions. Run the Filter Test. Lock your anchor.
Session 8 · 60 min · Positioning clinic.
Sharpen ICP, value prop and positioning. Push to sales, CS and the website in week.
Session 9 · 90 min · Positioning role-play.
Marketing squad shapes that work post-agent. Decide on a 90-day org-design experiment.
Session 10 · 60 min · Org audit.
Ship one workflow on your real funnel — content engine, ABM scorer or lifecycle sequencer.
Session 11 · 90 min · Engine built live.
Present 5 anchors + live engine. Sign 90-day plan.
Session 12 · 90 min · Demo Day.
Apply
This is the inaugural run of the program. Pricing, access, and the seat at the table all reflect that — and won't repeat in future cohorts.
Seven seats deserve a conversation, not a form — so there's one step:
Internal: Sales playbook — ICPs, Apollo search & 5-touch sequences ↗
If you're a sitting CMO, VP Marketing or Fractional CMO ready to ship the growth engine — let's talk.