Sales says they need air cover on the named accounts. Marketing says ABM 'is running.' No one can show the room a single closed-won attributed to it. In 12 weeks, you'll rebuild ABM as a real, instrumented motion against your top 50 accounts.
The Reality Check
You're a senior demand or marketing leader: CMO, VP Demand Gen, Head of ABM at a B2B company selling into enterprise. You own pipeline contribution from the top 50–500 accounts.
You've bought 6sense, Demandbase or Mutiny. You've launched 'ABM campaigns' that hit the named-account list once a quarter. You've watched sales chase logos with no air cover from marketing.
But the data is split across MAP, CRM, intent and ad platforms. Reporting is screenshots in Slack. And every QBR has the same fight about whether the program is working.
You need to operationalize the program. Not keep rebuilding the deck.
The Opportunity
The CMOs who instrumented ABM as a real motion — tiered accounts, intent triage, multi-thread plays, sales–marketing rituals — drive 30–50% of pipeline from the named list. The ones still running ABM as a campaign cadence get 5%.
Boards now ask CMOs about named-account contribution before pipeline source. And a small group of demand leaders has gone further, building portfolio careers as fractional Heads of Demand and ABM advisors.
This program installs the operating system. You leave more valuable inside your role first.
The Solution
A 12-week peer advisory program for sitting CMOs, VPs of Demand and Heads of ABM at enterprise B2B companies. Five anchor outputs, twelve live sessions, one live AI ABM workflow running on your real account list.
Stop running ABM in a one-quarter sprint. You'll ship account tiering, intent triage, persona plays and a sales–marketing operating rhythm — instrumented end-to-end.
Five anchor outputs: account list & tiers, intent playbook, persona plays, sales–marketing rhythm, attribution model. And one live AI workflow.
Pressure-test your plays in a curated, NDA-protected room of fellow demand leaders. Peer pairs, weekly check-ins, no vendor pitches.
Learn the sequence to make yourself indispensable where you are — and, when you're ready, to land fractional ABM mandates.
The Five Anchor Outputs
Who This Is For
CMOs, VPs Demand Gen, Heads of ABM at B2B companies selling into enterprise, with Series B+ scale or mid-market+ revenue.
Tired of ABM being the line item nobody can defend at QBR. Ready to ship the program — not narrate it.
You want to ship workflows and run plays. Not buy another tool and watch it sit idle.
Not for: SMB-only marketers, content writers, or anyone looking for a generic 'intro to ABM' course. This is an enterprise ABM-leadership room.
Your Guide
Veteran Demand Leader · ABM Operator · Forward Achieve Partner
Your guide has run ABM at two enterprise B2B unicorns, instrumented named-account programs from zero, and currently advises Series C+ demand teams as a fractional Head of ABM. The curriculum draws on the Forward Achieve demand library, the Beast Score diagnostic and a library of unlisted ABM leader interviews.
What to Expect
Frequently Asked
Yes. Every artifact runs on your real 6sense/Demandbase/Common Room/Salesforce. No replatform.
All three. The room is curated for mix. Frameworks generalize, plays differ — and that's the point.
Yes. We design the sales–marketing rhythm in Week 9 so it's defensible. If sales is hostile, this won't fix that — but it will give you the artifact to advocate with.
2–3 hours most weeks, ~5 in build weeks.
Most training teaches frameworks. This ships a running ABM program on your real account list.
Ship Anchor 1 by Week 3 and decide — tell us and we'll refund. [CONFIRM refund terms.]
The Full Syllabus
Three stages. Twelve weeks. Click any stage to expand.
Run the ABM Beast Score. Diagnose tier coverage, intent quality, multi-thread depth.
Session 1 · 90 min · Orientation.
Map your named list against Substitute/Augment/Elevate. Top 3 plays to automate.
Session 2 · 60 min · Account clinic.
One-page diagnostic. Peer-tested. Send to sales counterpart.
Session 3 · 90 min · Diagnostic clinic.
Claude Code + Notion. Load CRM, intent data, sales calls, persona research. Query your KB.
Session 4 · 60 min · Build session.
Tier 1/2/3 logic + intent thresholds + refresh cadence. Workshop in room.
Session 5 · 90 min · Tier lab.
Sales-approved tiering live. Lock the list. Run first refresh.
Session 6 · 60 min · Tier clinic.
By-persona plays + by-intent triage. Demand team runs first plays in week.
Session 7 · 90 min · Plays shipped.
Pre-score 3 candidate attribution models. Run the Filter Test. Lock your anchor.
Session 8 · 60 min · Attribution clinic.
Weekly account review + monthly QBR + attribution model. Lock the ritual.
Session 9 · 90 min · Rhythm role-play.
Walkthrough of creative formats that work in 1:few and 1:many. Ship one play in room.
Session 10 · 60 min · Creative audit.
Intent triage agent, account research scorer, or play recommender. Runs on real accounts.
Session 11 · 90 min · Workflow built live.
Present 5 anchors + live workflow. Sign 90-day plan.
Session 12 · 90 min · Demo Day.
Apply
This is the inaugural run of the program. Pricing, access, and the seat at the table all reflect that — and won't repeat in future cohorts.
Seven seats deserve a conversation, not a form — so there's one step:
Internal: Sales playbook — ICPs, Apollo search & 5-touch sequences ↗
If you're a sitting CMO, VP Demand or Head of ABM ready to ship the program — let's talk.