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ASAN Scale

ASAN Scale and its cohort programs, ASAN Forward (Cohort 0, Cohort 1, etc.), with the American South Asian Network

It shouldn’t depend on who you know.

Doing six figures and stuck getting to seven? ASAN Scale brings founders with early traction the customers, the know-how, the capital and the hands to make the jump – matched to your stage, with ASAN’s community behind you. Founders ready for more apply to ASAN Forward, a small cohort powered by ForwardShare’s studio.

Sound Familiar?

Great founders rarely stall for lack of drive or effort. They stall because the connections, expertise, capital and hands they need are out of reach, and getting them depends on who you know. ASAN Scale changes that.

Connections

“Your next big customer is one intro away – and you don’t know who has it.”

Warm intros to the buyers, partners and talent who can say yes.

Expertise

“You’re making $200K calls – pricing, hiring, your next market – with no one who’s made them.”

Get them right the first time, with people who’ve done it.

Capital

“Raising feels like cold emails into the void.”

Meet investors who fit, when you’re ready – not before.

Execution

“Every deal, every plan, every fire still runs through you.”

A team that builds alongside you, so growth doesn’t depend on you alone.

Designed for Founders With Momentum

Early traction. Real customers. Ready to grow.

ASAN Scale is for founders with a product in market and paying customers, a paid pilot or a signed letter of intent.

They know what to do next. What they’re missing is the people to do it with.

So we bring them: Expert Operators who have done it before, a Venture Pod that builds alongside them, buyers and investors in the room, and a Venture Program with real milestones.

Founders across industries and backgrounds are welcome, with particular encouragement for South Asian founders. Revenue or real customer demand helps; promising earlier-stage companies are considered too.

Early-Stage
Founders

Product in market, first customers or pilots

Growth-Stage
Founders

Revenue coming in, ready for the next stage

Solopreneurs
Building to Scale

A business that works, ready to build a team

Domain Experts
Turned Founders

Deep industry know-how, now building a company

The Community Behind Every Founder

South Asians are shaping America, and too many founders are still doing it alone. ASAN, the national platform for younger South Asians in the U.S., changes that. Join ASAN Scale and your company has its rooms, its partners and its audience behind it.

200+events
300+partnerships
1,000+stories and conversations
50K+people reached

Distribution Founders Can’t Buy

When your company hits a milestone, ASAN’s channels tell the story.

Newsletterfounder milestones shared with ASAN’s readersASAN newsletter
Socialfounder stories across ASAN’s channelsASAN social
SCALE UPfounder roundtable on South Asian SpotlightSouth Asian Spotlight
Eventsfeatured rooms across ASAN’s citiesASAN events

ASAN-wide figures from ASAN, not program results.

Everything You’re Missing, in One Program

Founders with traction are usually missing four things: execution, expertise, capital and connections. Each ForwardShare pillar brings one of them, and each runs on a platform that keeps the work moving.

Execution

Studio

Where ideas are built.

Venture partners, a Venture Program with real milestones, and a Venture Pod that builds alongside you.

Explore Studio »

Runs on

StudioOSBeta

Your team’s shared workspace: plans, notes and playbooks for the whole company.

Expertise

Network

Where expert operators take the seat.

A Personal Advisory Board of Expert Operators matched to your stage, plus a peer board of founders.

Explore Expert Operators »

Runs on

AchieveOS

Your plan, your board and your check-ins in one place, plus Expert Programs.

Capital

Capital

Where funding finds founders.

Capital rooms and introductions when you raise, and coinvestment where we cofound or cobuild.

Discover Capital »

Runs on

RaiseOSComing soon

Help with your plan, deck and data room, and the right investors to talk to.

Connections

MindShare

The hub for bright ideas.

Your story shared while you build, SCALE UP clips, and the rooms and events where the community meets.

Explore MindShare »

Runs on

ConveneOSBeta

Invitations to the right customer and investor rooms, and follow-up that actually happens.

The Studio Partners Beside You

Two builders who have taken companies from zero to one many times over, inside flagship companies and in ventures of their own, with a network of expert operators behind them.

Vish Rao Dumpeti

Vish Rao Dumpeti

Founder, CEO & Managing Partner

25+ years building zero to one inside flagship companies, from Spotify’s Ad Studio to 100M+ identity verifications at CLEAR. Founder or cofounder of three ventures, and an expert operator and advisor since 2015.

Where he built

YahooThe New York TimesSpotifyMediaMathWeWorkCLEARJustworks
View profile »
Ravi Korukonda

Ravi Korukonda

Cofounder & Studio Partner

A serial entrepreneur since 2006 across telecom, mobile, gaming and AI. He cofounded one of India’s first iOS studios, with two games live on day one of the App Store, and founded Startup Hyderabad.

What he founded and built

Purple TalkNukkad ShopsStartup Hyderabad
View profile »
200+expert operators, vetted from 1,000+ conversations
50+founders supported this year through coadvising, cobuilding and cofounding
6layers of studio support, from venture partners to capital

Company names show where our studio partners have built and founded; they are not ForwardShare clients.

The ASAN Scale Journey

Real growth happens on four fronts at once: the founder, the venture, the product and the market. Founders enter at the stage they’re at, work toward one clear outcome, and move up when they reach it. Each ASAN Forward cohort runs six months, at least four hours a week, starting from the stage you’re at.

−1 → 0

Hack

Find the opportunity

One day · in an ASAN room

In one day: a team and a real customer conversation

On-ramp

0 → 0.1

Sprint

Prove it’s real

6 weeks · real, named customers

In six weeks: a signed, paid commitment

ASAN Forward

0.1 → 0.5

Launch

Take it to market

12 weeks · Venture Pod and boards

In twelve weeks: sales that don’t depend on you

ASAN Forward

0.5 → 1

Scale

Build to last

Quarterly · senior Expert Operators

Every quarter: ready for the next round

ASAN Forward
Founder
FounderFind the problem worth your next few years
FounderClarity on the one goal that matters, and the right people around you
FounderLeading a team, not closing every deal yourself
FounderA CEO who builds leaders and makes the big calls with confidence
Venture
VentureA team that works together and a sharp thesis
VentureFounder-market fit and a thesis worth backing
VentureTeam, roles and unit economics in place
VentureLeadership hires and a raise-ready company
Product
ProductA working prototype, built in a day
ProductThe smallest product customers will pay for
ProductA product customers keep using
ProductA platform ready for the next thousand customers
Market
MarketA real customer conversation booked
MarketReal buyers, tested pricing, a clear first customer
MarketA sales motion you can repeat
MarketEnterprise buyers and new channels
Gate
GateA team formed and a customer conversation on the calendar
GateCash received, a signed paid pilot, or a letter of intent with a budget owner and a date
GateRepeatable sales, with the numbers to show it
GateReady for the next round, or a cofounder seat and capital from ForwardShare
Spotlight, at every stageProgress shared on SCALE UP, ASAN’s founder roundtable on South Asian Spotlight, with clips on MindShare. Founders who are raising get raise prep and a capital room.

The ForwardShare Studio Model, for Every ASAN Scale Founder

Six layers, in the order a founder meets them: the partners beside you, the plan, the boards, the pod, the platform and the capital.

1

LEADERSHIP

Venture Partners

Our studio partners, Vish Rao Dumpeti and Ravi Korukonda, and ForwardShare’s venture partners work alongside each founder across vision, product and market development. For founders who clear a high bar, a venture partner takes a cofounder seat.

With ASAN

Senior leaders from ASAN’s community as mentors.

2

STRATEGY

Venture Program

A studio program on AchieveOS that runs venture, product and market strategy together, with real milestones and a gate at each stage, so the venture moves fast without losing the thread.

With ASAN

Progress shared with the community on SCALE UP as founders clear each gate.

3

EXPERTISE

Venture Boards

A personal advisory board of Expert Operators across industry, technology and market, drawn from our network, plus a peer board of founders facing the same problems. Explore our Expert Operators »

With ASAN

A seat chosen by ASAN on every board.

4

EXECUTION

Venture Pod

From Launch onward, a pod of product, design, engineering and go-to-market builders works inside the company on a defined scope.

With ASAN

Partners and talent across ASAN’s network for hiring and execution.

5

SYSTEMS

Venture Platform

The same platforms behind our own ventures: StudioOS for the team, AchieveOS for your plan and board, ConveneOS for the rooms, and RaiseOS when you raise. Explore AchieveOS »

With ASAN

ASAN’s ASAN Forward page is the front door.

6

RUNWAY

Venture Capital

Capital rooms and introductions when it’s time to raise. Where we cofound or cobuild, ForwardShare Capital invests alongside, with the founder holding the largest share. Explore Our Capital Model »

With ASAN

Investor Founder Connect and ASAN’s rooms, where investors already show up. Investment conversations happen directly with investors and ForwardShare, never through ASAN.

ASAN Forward, Cohort by Cohort

ASAN Forward runs as a series of small cohorts: Cohort 0, Cohort 1 and more to come. Applications for both open cohorts are live on ASAN’s ASAN Forward page, and every deadline is 7 PM Pacific.

Cohort 0 · founding cohort

Three founding ventures

  • Apply by Nov 24, 2026
  • Announced Nov 30, 2026
  • Begins Dec 1, 2026

A pilot cohort. The founding ventures help shape the program from day one.

Applications open

Cohort 1 · national cohort

Five to seven ventures

  • Apply by Jan 31, 2027
  • Announced Mar 1, 2027
  • Begins Mar 1, 2027

Applications are reviewed on a rolling basis, so there's no need to wait for the deadline.

Applications open

Every cohort

What selected ventures may receive

  • Up to $250K in investment capital
  • Up to $250K in venture-building services
  • The six-layer studio model, from venture partners to capital
  • Customers, investors and visibility across ASAN’s network

Support is tailored to each venture. ForwardShare evaluates investments independently; selection doesn’t guarantee investment or a specific services allocation.

Each cohort runs about six months, with at least four hours a week from founders. The final structure is set after Cohort 0.

All year, for our whole community

SCALE UPFounder stories on South Asian Spotlight
SessionsExpert sessions for our community
EventsFeatured rooms across ASAN’s cities

How you apply

One application on ASAN’s ASAN Forward page. Applying is free

What ventures may receive

Up to $250K in investment and up to $250K in services, tailored to each venture

Terms

Any fees, equity or investment terms are agreed in writing with ForwardShare before you commit

Investment

Evaluated independently by ForwardShare, never guaranteed

Every Seat at the Table

Founders come first. Everyone around them has a role to play, and something to gain.

Founders

Expert Operators on your board, a Venture Pod building with you, customers and investors in the room, and SCALE UP behind your story.

Apply to ASAN Forward »

Expert Operators

A seat on a founder’s Personal Advisory Board, office hours, or a role in a Venture Pod. Paid advisory or equity roles where it fits.

Raise your hand »

Customers and buyers

Early access to founders solving problems in your industry, in curated rooms across ASAN’s community and its 300+ partners.

Join a room »

Investors

Capital rooms with founders who fit your stage and sector, alongside Investor Founder Connect.

Meet the founders »

Partners and sponsors

Featured events and rooms across ASAN’s cities, with a community that shows up.

Get involved with ASAN »

ASAN’s community

Expert sessions with our Expert Operators, and SCALE UP on South Asian Spotlight.

See the sessions »

Questions

How do founders apply?

Through one application on ASAN’s ASAN Forward page, choosing Cohort 0 or Cohort 1. Shortlisted founders are invited to a conversation, then shape their STAR with us: their starting point, a 90-day target, what’s missing across capital, connections, expertise and execution, and how they’ll know they hit it. ASAN and ForwardShare select together.

Who can apply?

Founders across industries and backgrounds, with particular encouragement for South Asian founders. Revenue and paying customers strengthen an application, and promising earlier-stage companies are considered too. There’s no minimum revenue.

Which stage do I start in?

The one you’re at. The intake call places you in Sprint, Launch or Scale. Founders who aren’t ready yet are invited to a Hack or to an expert session.

Can founders outside the U.S. apply?

Yes. ASAN Forward welcomes founders internationally. Participation and any proposed investment or services remain subject to individual agreements.

Do I need to relocate?

No. The program runs virtually, with selected in-person rooms and events.

Can I apply again if I’m not selected?

Yes. Founders not selected for Cohort 0 can apply for Cohort 1, and for future cohorts.

What does it cost, and what do ventures receive?

Applying is free. Selected ventures may qualify for up to $250,000 in investment capital and up to $250,000 in venture-building services, with allocations tailored to each business. Any fees, equity or investment terms are set by ForwardShare, not ASAN, and agreed in writing before a founder commits. Selection doesn’t guarantee investment or a specific services allocation.

Not ready for ASAN Forward yet?

ASAN Scale is for every founder. Join ASAN’s rooms, introductions and expert sessions, or start with a Hack, and apply to a later cohort when you’re ready. Explore ASAN Scale »

How does capital work?

ASAN doesn’t invest and isn’t part of investment discussions. Founders meet investors in curated rooms and through introductions, and ForwardShare evaluates investments of up to $250,000 per venture independently, investing directly where we cofound or cobuild. Every investment conversation is between the founder, the investor and ForwardShare.

I’m an Expert Operator. How do I get involved?

Join a founder’s Personal Advisory Board, hold office hours, lead a Hack, or join a Venture Pod. Join the Network »

Can my community or city run a program like this?

Yes. ASAN Scale is our first Studio partner program. Communities, cities and companies that bring the trust, the rooms and the media can run the same model with us. Get in touch »

Bring the Traction. We’ll Bring What’s Missing.

Cohorts are small. Cohort 0 applications close November 24, 2026 and Cohort 1 applications close January 31, 2027, both at 7 PM Pacific. Founders apply through ASAN. Expert Operators, investors and partner communities start with us.